Boost ROI: 6 Creative Ways To Repurpose Your Webinar Content
Although webinars are a powerful demand-creation strategy, it can be expensive to design and film a corporate video or webinar. Creating numerous pieces of content from your webinar saves time and money while maintaining its performance. Adapting your webinar to various types of content will help you reach your target audience in a variety of ways. You can use these strategies for older webinars, and when you plan your next one, a strategic approach for content repurposing will enable you to provide essential content that speaks to your leads at every point of the marketing funnel. In this session, you will find the best tips that will help you to repurpose your webinar content and increase ROI.
Best Tips to repurpose your webinar content
Transcribe your webinar for powerful SEO
Despite the fact that your webinar is packed with useful information, a full transcription is your best bet for optimizing your video for search engines. For uploaded videos, certain websites, such as YouTube, may produce a transcript; however, these transcripts need to be edited and are not always correct. The transcription of your webinar can be done by using an online webinar service, but it will still need some editing on your part. People have the option of watching the video or reading the words when you include the transcription on the same website as your webinar; alternatives are nice!
Create a blog post or multiple posts
Depending on the topic, the information from a webinar can easily be translated into two or three blog entries. There are numerous ways to do this. Begin by requesting a guest post from your external presenter. Just be sure to include this in the contract when you initially ask them to conduct the webinar. A blog post allows speakers to cross-link their company, blog, or LinkedIn profile with yours and demonstrates their expertise on the subject.
If the speaker is unable to publish, you can write an article based on the transcription. But keep in mind that it will take time to convert the prose from verbal to written information. To ensure the accuracy of the content, you’ll also need to collaborate with the presenter.
Record a podcast
Pay attention if your business has a brand podcast. A great place to start looking for your next podcast guest is a webinar. Invite those involved in the event, whether internal or external, to join your webinar discussion to continue the dialogue. Webinars might be a logical first step in beginning a new show if you haven’t already launched a branded podcast. You can utilise webinars as the basis for early podcast episodes as you already have guests and subject matter at your disposal.
Furthermore, podcasts can be a terrific way to delve further into subjects that you weren’t able to cover in-depth during the complete broadcast. Webinars are Q&A hotbeds that can help if you’re looking for extra podcast content. Use your podcast as a chance to address any audience questions that weren’t addressed during your webinar. You could still be able to persuade your guest to go through any queries in greater detail even if they were addressed in the webinar. Additionally, you can use event live streaming services to transmit your audio content to other channels.
Turn your webinar into a SlideShare
Making a SlideShare should be simple since you’ve already finished writing a script and running the webinar. Simply modify the webinar’s presentation and insert pertinent quotes and topics as you go. SlideShare presentations are fantastic because they let your audience view them whenever they want and at their own pace. In this way, viewers of the webinar will have a handy reference for the main points, while online visitors will have a digestible piece of material with all the crucial elements. SlideShare can also be created as a powerful piece of teaser material to entice viewers to watch the on-demand version. The majority of webinar service providers enable the creation of Slideshare and the use of various types of information.
Use webinar Q&A for the FAQ page
During the Q&A portion of your webinar, you will receive a tonne of excellent questions. The majority of event planners use online webinar platforms to hold QA sessions. Utilize the audience’s natural interest, and pay attention to any questions they may have. Use some of the frequently asked questions on your website’s FAQ page, but use all of them as the basis for your upcoming blog article! You could answer a single question in its entirety in a blog post or you could write a “Now You Know” piece that addresses several queries. This kind of blog post is excellent content for your social media accounts to link back to.
Infographics can be of any size or shape. They could be narrative- or data-based. They may be narratively rich or comparative. They may be general summaries or specialized summaries. The content will be present even though there isn’t a straightforward method for turning a webinar into an infographic. You ought to have the necessary information to construct an effective infographic after doing some background research or having a brief brainstorming session with the presenter or your marketing team.